If you've done any research on how to grow your Instagram
business, you're going to have heard the typical advice like
post often and make great content.
Well, that's sound advice.
Today, we're going to dive into new tactics to help you grow
your Instagram audience in 2021.
The tips that I'm about to share with you take the new Instagram
algorithm into account, and it requires no money at all.
So stick with me.
You're going to learn how to increase your engagement
and grow your following.
Hey everybody.
I'm a creative strategist and I'm also your host for today's video.
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Instagram has changed a lot over the years.
It's no longer a place where you post pictures of
your friends and look back at all your cute memories.
But instead, Instagram is a place for businesses.
There is money to be made and customers to
be gained on Instagram.
So today I'm going to teach you some strategies on how you can beat
the algorithm and start getting more followers for your business.
By the end of this video, you're going to learn six
growth strategies, that's going to bring your business
the attention it deserves.
So let's get into it.
How does the algorithm work?
First of all, the key thing that we need to understand is that
Instagram's goal is to make money from ads, but for Instagram to
show ads, they need to have people using their platform, right?
So they use you as a vehicle to keep people on the app.
Yes.
They use you.
So if you make the type of content that keeps people on
the app, Instagram knows this, and will reward you by pushing
out your content to more people.
So in essence, Instagram is paying you in exposure to keep users
on their platform for longer.
So, if you have the type of content that makes users scroll
through your carousel or watch your entire video, then you're keeping
users on the platform longer.
This means that Instagram is able to show more ads to those
people and thus make more money.
That's how the platform works.
That's how this all works.
So while Instagram has its own agenda, for us as business owners,
the platform can give us something of immense value in return.
Instagram can help us make sales.
It can help us get more exposure, and really just grow our business.
So now that we know the main reason for Instagram's existence, let's
use this knowledge to help us beat the algorithm and get more
followers to grow our business.
Tip number one, make shareable content.
Imagine this, let's say you create a video about five
ways to tie a scarf and your follower, Sandy, finds this
so useful that she shares your post with her friend, Zoey.
Instagram's going to love this because now not only did
they have the attention of Sandy, but they've also made
the Zoe open the app as well.
As a result, Instagram is going to reward your shareable
content with increased exposure, increased exposure can mean
getting featured on the explore page, where people who aren't
already following you, find your content and find your account.
So how do we make shareable content?
Ben Sailer from CoSchedule recommends that you tell
a story with your content.
He says, "craft your content so that it has a clear
beginning, middle, and end."
Propose a problem and a solution that your company can offer.
When was the last time that you sent your friend an Instagram post,
that was just blatantly an ad?
Probably never.
But you do send funny, interesting, and helpful content.
So let's take a look at DeeSilkie outerwear.
For example, she stuffed a jacket with $2,000 to raise awareness
about the financial struggles of emerging fashion business owners.
And that to me is shareable.
In 2021, Shareable content is King.
Why?
Well, Instagram ranks certain engagements as more
important and less important.
Likes and comments are the lowest on that totem pole, they're
not important because they only take a few seconds to do.
But shares, on the other hand, hold the most amount of weight.
Saves are also heavily weighted, so let's talk about how you can
make the type of content that people are going to want to save.
Tip number two, make saveable content.
We often hear about making shareable content, but it's
actually seldom that we hear about making saveable content.
Well, if you overlook how to make saveable content, you might be
missing a big piece of the puzzle.
If the Instagram algorithm detects that other users are
saving your content, it will reward you with more exposure.
That's because a save indicates a user's intent to come back
onto the app to refer to that content later, keeping in mind
that Instagram's number one goal is to keep people on the
app longer, so creating saveable content that inspires educates or
is referenceable, will increase your exposure on Instagram.
Creating saveable content is a staple in Lucy's
Instagram strategy.
This entrepreneur and fitness expert features visual diagrams
with healthy eating tips.
As Nikki Canning editorial manager of later says "posts are moving
away from likes in favor of saves.
So if you want to grow your account, you may want to
focus on getting people to save your Instagram posts."
Tip number three, leverage TikTok.
Using TikTok to grow your Instagram following is a
trendy strategy that businesses are hopping on right now.
By linking your Instagram profile, you can use TikTok to
convert those followers into Instagram followers as well.
During the time of filming this video, growing on TikTok is
extremely accessible and this might not be the case forever,
so seizing this opportunity may be a smart move right now.
Many business owners are talking about the magic of
TikTok because the sky is really the limit with TikTok.
Jenna lab, the founder of The Silk Labs tells us how her
The Instagram account grew to 16,000 followers by using TikTok.
The key with TikTok is to get your viewers to come over to Instagram
and eventually become a customer.
In my experience, TikTok is how I got the most amount eyes on
my brand, but Instagram is where my shoppers and community are.
She advises us to clearly state what your brand is
and what you do in your bio.
She also recommends reminding your audience to follow your Instagram
in the comments section of a viral video, she says "has been
falling on TikTok, and Instagram is beneficial because certain
potential customers need more time to be convinced and sold.
So we have more time to post, talk and befriend our followers, so we
can build that trust with them."
By the way, if you want to learn more about how to grow
your TikTok and convert your audience into customers, make
sure that you're leaving me a comment and we'll make sure to
a film that video for you guys.
If you're wondering how to make money on Instagram, this
the free online course hosted by Shopify will walk you through
proven methods to grow an Instagram following from scratch.
And the variety of ways that you can start monetizing with as
little as a thousand followers.
So in just 45 minutes, you're going to learn the strategies to get
more engaged followers and start an Instagram-powered business.
So make sure that you're clicking the link in the description box
so that you can get started.
Tip number four, use Instagram reels.
Speaking of which, Instagram has released a relatively
a new feature called reels.
Like TikTok videos, reels are 15-second videos that allow you to
get creative with the video and audio effects because there's
currently less competition with reels, being an early adopter
may gain you more exposure.
To see success, make sure that you have a catchy headline and a
the thumbnail that sparks curiosity, since a high click-through rate
is seen as favorable for reels.
Watch time is actually also very important as well, so having a
video, that's going to keep people watching all the way through is
going to increase your exposure.
Digital entrepreneur, Vanessa Lau recommends creating a ton of reels.
She says the more content that you do, the bigger footprint you
have and the bigger footprint you have, the more chances that
Instagram will pick up your work.
Tip number five, run a giveaway.
Contests are a reliable way to gain new followers.
If you stipulate that the rules for entry include tagging
a friend and following your account, you're going to see a
surge in your posts, engagement as well as follower count.
These new followers who arrived through recommendation can
later be nurtured into potential customers for your business.
So for inspiration, here's an example of a successful product
giveaway from The 5th that incentivizes people to follow its
account and tag a friend for the chance to win two free products
from each of the businesses.
According to Neil Patel, "Instagram accounts that hold
contests can achieve 70% faster follower growth compared to
those that don't hold contests."
So if you're looking for real growth fast, contests are
really great place to start.
Tip number six, use hashtags.
To begin growing, you're going to find that hashtagging your photos
is extremely important because hashtagging makes it really easy
for people that are searching for a specific term to find your
photos and to find your account.
So which hashtags should you use?
So at the time of filming this, some of the top hashtags include
hashtag love, hashtag instigate, and hashtag photo of the day.
So if you're looking at this list and thinking none of these apply to
my product, You're probably right.
Using hashtags is one thing, but using the right hashtags is
a completely different thing.
So popular tags, like those that we just talked about, are going
to likely net you additional engagement and likes, but
they're not going to lead to increased long-term engagement
or new interested followers, or more importantly, they're
not going to lead to sales.
If you want to tag your photos properly, you're going to
need to find and use the most relevant hashtags to your
account and to your business.
This means doing the appropriate research to make sure that
you're using hashtags that not only describe what's in
your photo, but also describe your brand and what people are
searching for on Instagram.
To find relevant hashtags, you'll want to use a free
online tool like Iconosquare or Webstagram to start, and
you can also find more related hashtags and their popularity,
if you simply just search for any of your target keywords
in the actual Instagram app.
Try borrowing some hashtag ideas from competitors or similar
accounts that have the kind of following that you aspire to
gain, use this as a starting point, because ultimately you
want to create your own groups of hashtags that can relate to your
account and your specific goals.
As soon as you have your top 30 hashtags, write them in a note
on your phone so that you can easily copy and paste them later.
And an even faster way is to create a keyboard shortcut on your phone.
Now that users can follow hashtags, your stories and posts have the
chance to be seen both by people who are following that hashtag and
anyone who is just checking it out.
Instagram is a really great tool to get people talking
about your brand, but if you have a product or a service to
sell, you'll need a platform where customers can actually go
ahead and make those purchases.
Shopify is a really great place to start.
Selling online with your own e-commerce website has never been
easier, faster, or more scalable setting up your store can actually
be done in a matter of days, and you can do it all by yourself.
You don't need a fancy coder.
You can get started with a free 14-day trial.
There is no commitment at all.
You don't even need to give your credit card information and you
actually have two full weeks to build a fully beautiful branded
personalized e-commerce store.
So I'm going to leave a link for you in the description
box so you can take advantage of the free 14-day trial.
If you thought this video was helpful, make sure that
you're giving it a big thumbs up that actually helps our
channel and our community grow.
And also we're going to be dropping a video soon on the ultimate
Instagram tools and essential apps for growing your following.
So if you want to catch that and make sure that you're subscribed
so that you're not missing out on any future videos as well.
Thank you guys so much for watching.
I'm your host, and I will see you at the next one.
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