Introduction to Facebook Business Manager

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Get a basic understanding of Business Manager and how to use it

Introduction

The Business Manager tool allows agencies and advertisers to centrally manage different permission levels for team members working on ad accounts or Pages.


  1. Business Manager
  2. Line of Credit
  3. Primary Page
  4. Initial Admin & Supporting Admin
  5. Ad Accounts & Pages
  6. Employees


Business Manager is a tool for everyone


Small to large businesses use Business Manager to keep organized by having all of their business assets and information in one place. When you have a central business hub like Business Manager, your business maintains control of your Facebook assets and securely manages user access to the right people and right credit lines.

Who should use a Business Manager


  • You have more than one person working on your business marketing or more than one person managing your current Facebook or Instagram business presence.

  • You manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts, or apps.

  • You work with vendors to help create, run or manage your Pages or ads, but want your business to maintain ownership of your business assets, like Pages or Pixels.

  • You want your business to maintain oversight and jurisdiction over your business assets, instead of spreading ownership across individuals who work for your business.

  • Business Manager offers robust security tools through Security Center to better ensure you can safeguard control of your assets.

Partners and Agencies


Partners, like vendors and agencies, generally should not create a Business Manager account to hold all of their client Pages and ad accounts, because this can make it very difficult for a client to regain access to their Pages and ad accounts if they switch agencies.

You can request access to the Pages or ad accounts you want to work on. Page roles are covered in the Business Manager Roles module of this course.

We recommend that your clients each create their own Business Managers and then invite people at your agency to work on specific Pages or accounts.

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